Your jersey's media library — and the marketplace for the whole KRÜ community.
KRÜ KNOWS YOU
FEATURED JERSEY
Whiteout Grid
Clean, connected, and built to stand out under the lights.
SAVED JERSEYS
QUICK APPLY
PURCHASED & OWNED
FAVORITE LOOKS
PAST GAME THEMES
ANIMATIONS
LIST YOUR CURRENT LOOK
Push a design to your jersey first, then list it here.
Payouts via Stripe Connect · COMING SOON — listings publish now, payouts activate at launch
YOUR LISTINGS
Nothing published yet.
My Teams
Your squads drive your colors, your feed, and your game days.
MY TEAMS
SUGGESTED TEAMS
RIVALRY MODE
Add two teams to unlock rivalry mode.
CROWD SYNC ELIGIBILITY
Game Day
Tell Kru your teams to load tonight's game.
TODAY'S GAME
No teams yet.
LIVE UPDATES
Kru watches your games and breaks in on big plays.
PULSE MODES
My Account
Manage your profile, device, and preferences.
PROFILE
Fan
Utah, USA
CONNECTED JERSEYACTIVE
Device IDKRU-7A3F-9B21
Firmwarev2.1.0
Pixels14,460 · 7.45mm
TetherSimulated 🟢
HardwareCOMING SOON
PLAN & CREDITSFREE
Krü Free
AI credits15 / 15
AdsOn — chat & jersey
Auto-reup
⚡ Stripe billing · COMING SOON — purchases are simulated for now
SAVED PREFERENCES
Default team—
Interests—
ModeSOLO
Jersey fitAthletic
SUPPORT & HELP
How it works
Payment methodSTRIPE · COMING SOON
Feedbackhello@krugear.com
KRÜ · WEARABLE MEDIA
Your jersey isn't just a jersey. It's a screen you wear.
14,460 individually addressable pixels, driven by an AI that knows what you're into — teams, artists, movies, shows, art. Kru decides what lights up and when. You just wear it.
🏆
SOLO MODE
Kru rides in your ear as your sports brain — live scores, stats, news — and drives your jersey in real time. Score, and you flash. Big play, and it pulses.
🎨
LOCKER ROOM
A real marketplace. Patterns, animations, and full shows from other fans, brands, venues, and artists — buy, sell, or publish your own.
👥
KRÜ MODE
Join a venue session and your jersey becomes one pixel in a stadium-wide display. Brands, venues, and artists can push what airs — live, across the whole crowd.
WHAT "WEARABLE MEDIA" ACTUALLY MEANS
Most wearables show you something. Krü Gear is something — a display, worn. Kru is the brain behind it:
It listens.Your teams, your taste, what's happening live right now.
It decides.What deserves your jersey's attention — a score, a drop, a premiere — and how to show it.
It moves with you.Solo on your own, or synced with thousands of other jerseys in a crowd. Same brain, different scale.
KRÜ
Join a synced display — your jersey becomes one pixel in a crowd of thousands.
HOW IT WORKS
1
Open KRÜ at the venueJoin the session running there tonight.
2
Your phone finds your seatKrü reads your location and assigns your jersey a pixel address in the grid.
3
You become part of the displayThe console drives every jersey at once — waves, chants, sponsor moments — across the whole crowd.